Cultural and creative industries (CCIs) foster economic growth, job creation and export earnings while promoting social inclusion, cultural diversity and human development, especially at the local and regional levels. They can, hence, be seen as vital economic activities for a vibrant and resilient European economy.
According to the Green Paper on the Potential of CCIs of the European Commission (COM (2010) 183 Final), the CCIs refer to:
TV and radio
Film, DVD and video
Books and press
Architecture and Design
CCIs are high-growth sectors. According to the latest data available (EIF-KEA, Market analysis of the CCs in EUROPE, Jan,2021):
With a value-added of EUR 412,929 million (2017), the CCS represent 5.5% of the overall EU economy.
The CCS share of the overall European workforce increased from 5.6% in 2013 to 6.2% in 2017.
CCS enterprises represent, on average, across Member states, 12.1% of the total number of national companies.
The economic importance of the CCS is similar to that of other sectors with important spill-over effects such as ICT and Accommodation.
Difficulties recruiting certain skills to a culture or creative industry in a competitive market, coupled with a lack of workforce training and continuous career development sharpen existing skill gaps and shortages. The development of leadership and management skills has been identified as an ongoing issue, particularly the ability of leaders to adapt to new trends and technologies and to develop their models and approaches.